Consumer products companies cover a vast array of product categories and come in many shapes and sizes. Strategic decision-making is often made challenging by the complexity of these businesses, which can have multiple brands or divisions, target consumer groups, regions, distribution channels, and more. Consider the following market dynamics:
- The marketplace is facing channel disruption on a dramatic scale, growing ecommerce penetration and the continued strengthening of Amazon, new and disruptive business models, demographic shifts and renewed spending priorities, highly informed and empowered consumers, and rapidly evolving technologies.
- The changing channel landscape is forcing many consumer brands to restructure their go-to-market strategies to drive more productivity from fewer points of distribution, and to build direct-to-consumer strategies that require capabilities and expertise that don’t typically reside in-house today.
- The role and influence of brands have also evolved. Today, consumers are increasingly looking for “specialty” brands that deliver on precise needs, and thus they grant brands less “permission” to expand beyond their core. The appeal of power brands has eroded, and the prevalence of private label and other value brand alternatives gives consumers many choices when they’re trading down, particularly in an hourglass economy. This makes it paramount for any branded consumer products company to take a hard look at its brand proposition and ensure it is sufficiently relevant and compelling.
Forsyth Advisors combines deep industry expertise, fact-based insights, and real-time analytics to identify solutions to complex issues and to build confidence among management teams so they can take informed strategic action. Consumer products companies partner with us to deliver strategies that drive growth, seize competitive advantage, unlock EBITDA and value creation opportunities, and mitigate risk. Our approach is highly objective and fact-based (not based on tradition or intuition), and we take extraordinary steps to involve management teams throughout the process to ensure full alignment.
Consumer products companies, from small emerging brands to large global enterprises, engage us to: